Ausschreibung

Frankreich – Werbedienste – Creation & development of a multi-country programme addressing how milk production and consumption can be part of sustainable diets & their contribution to a more sustainable food system in FR & DK, Cniel and implemented by DDB (DK) and Cniel (FR)

Beschreibung

The purpose of the contract is the selection of a communication agency for the creation and development of a multi country programme 2026-2027 aimed at addressing how milk production and consumption can be part of sustainable diets and their contribution to a more sustainable food system. It aims to enhance milk competitiveness and consumption by addressing how milk production and consumption are compatible with sustainable consumption. It also aims at increasing awareness of the products and production methods merits demonstrating how the dairy sector can contribute to climate change mitigation, biodiversity conservation, reduction of GHG emissions and increasing attention to animal welfare. The project will address milk as such and as an umbrella of the whole category of dairy products made of milk. It will target consumers as a primary target and KOL as a secondary target. Important: Please note that this tender exclusively concerns the selection of a communication/creative agency in charge of the implementation of this programme. It does not include media buying or evaluation services, which will be the subject of separate tenders.

Angaben aus der Bekanntmachung

Auftraggeber

Centre National Interprofessionnel de l'Economie Laitière (CNIEL)

Ort

Paris cedex 09

CPV

79341000 — Werbedienste
Weitere: 79341400

Verfahrensart

Offenes Verfahren

Veröffentlicht

24.12.2025

Angebotsfrist

10.02.2026, 08:00

Kennung

89e23c8e-d3d5-4c18-a335-5f52e6ec99a6

Quelle

TED (EU-Amtsblatt)

Lose

• Los 1

Zum Vergabeportal

• Original-Bekanntmachung
• Vergabeunterlagen

Verbindlich sind allein die Angaben auf dem Vergabeportal. Stand dieser Seite: 12.09.2026, 18:39.